Australian actor Hugh Jackman, along with business partner Chris Clarke, has launched children's sun protection brand, Pure Sun Defense.
Jackman, who has been diagnosed and treated for basal cell carcinoma, a form of skin cancer, commented 'Sun protection wasn't as prominent for my generation and it's important we emphasise its value for the next. I'm a father and want my children - all kids, really - to protect themselves against the health risk of skin cancer, since it's so easy to do so'.